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Vasundhara Patni, founder of Kiro

Why Kiro exists

“I’ve never had extra time to spare for makeup, and I don’t think anyone should need it. That’s why I created Kiro: high-performance, effortless makeup that cares for your skin while it works. It’s built for busy mornings and full days. Less time in front of the mirror, more time living.”

Vasundhara Patni Founder, Kiro Beauty

INDIAN SKIN HAS RANGE. SO DO WE.

The shade game

122Shades. Read that again.

  • Pink nude
  • Peach nude
  • Cinnamon nude
  • Cocoa nude

That brown that somehow goes with everything.

122 lip shades, from barely-there nudes to reds and berries for the plot twists. Made for the many undertones of Indian skin, because your nude should look like your nude.

Shade 001/122
Your nude,
your call.
Find your colour ↗

The multitaskers

Stacked inyour favour.

One product. Three job titles. Absolutely no interest in doing the bare minimum.

Lip colour stacks, blush-highlighter hybrids and complexion multitaskers that know how to pull their weight.

Four Play Quad
Eye Stack
Face Stack

Four Play Quad

One product.Four lip colours.
00Shade 01
01Shade 02
02Shade 03
03Shade 04
Shop Four Play Quad ↗

Eye Stack

One product.Three job titles.
01Mascara
02Liner
03Shadow
Shop Eye Stack ↗

Face Stack

One product.Three job titles.
01Blush
02Blush
03Highlighter
Shop Face Stack ↗

The formula

We’re picky.
About what goes
in.

We took
things out.

  • Parabens
  • Animal-derived ingredients
  • Animal testing
  • Phthalates
  • Sulphates
  • Mineral oils
  • Oxybenzone
  • Octinoxate
  • Octocrylene

Then put
care in.

Hydration

Hyaluronic acid · Polyglutamic acid · Glycerin

Barrier care

Ceramides · Squalane · Ectoin

Softness

Avocado · Apricot · Rosehip · Moringa oils

Glow

Niacinamide · Vitamin C

Conditioning

Peptides · Vitamin E

In.

The good stuff, with a job to do.

Hydration
Hyaluronic acid · Polyglutamic acid · Glycerin
Barrier care
Ceramides · Squalane · Ectoin
Softness
Avocado · Apricot · Rosehip · Moringa oils
Glow
Niacinamide · Vitamin C
Conditioning
Peptides · Vitamin E
Out.

The ingredients and practices we choose to leave out.

  • Parabens
  • Animal-derived ingredients
  • Animal testing
  • Phthalates
  • Sulphates
  • Mineral oils
  • Oxybenzone
  • Octinoxate
  • Octocrylene
100% vegan. Cruelty-free.

Exclusions and care ingredients vary by formula. Full ingredient lists are on each product page.

Meet Kiro Skin ↗

THE PROOF

SPOILER: WE HAVE THE PROOF

The claims were made. The formulas were tested. The results? Right here

Velvet SouffléNo. 01

Soft matte liquid lipstick

59.38%

Velvet Soufflé, soft matte liquid lipstick

More lip hydration.

When
30 minutes after application
Test
Corneometer · 36 women
Lab
Mascot Spincontrol
Shop Velvet Soufflé ↗
Barely There Skin TintNo. 02

Skin tint · SPF 35 PA+++

Up to97%

Barely There Skin Tint, skin tint SPF 35 PA+++

Of UVB rays blocked.

Protection
SPF 35 PA+++
Covers
UVA + UVB
Shades
12
Shop Barely There Skin Tint ↗
Airy MatteNo. 03

Liquid matte lipstick

100%

Airy Matte, liquid matte lipstick

Smudge-proof.

Measured
Post one application
Also
100% transfer-proof
Shades
33
Shop Airy Matte ↗
Soak InNo. 04

Hydrating serum concentrate

59.77%

Soak In, hydrating serum concentrate

More skin moisturisation.

When
24 hours after application
Test
In vivo · 30 women*
Lab
Mascot Spincontrol
Shop Soak In ↗

Tested under dermatologist supervision.

Product-specific results; individual results vary. *Soak In panel size as published on its product page. Full methods and certificates in the Proof Ledger.

Our range

THE PERFECT POUT RIGHT HERE

Nudes that know their undertones. Reds that need no introduction. Berries that make an entrance. Find the shade that sounds like you.

Lips close-up

The line 12 products

Beautiful light weight formula.Sandra Terence · Nykaa verified buyerRead review ↗
Feels light and comfortable on the lipsPoorvi Srivastav · Nykaa verified buyerRead review ↗

Kiro × ReCircle

A little less
left behind.

4,642kg
of plastic recovered

As reported on our ReCircle partnership page. A step towards taking responsibility for what beauty leaves behind.

About the partnership ↗

From the lab. For real life.

Good questions.
Straight answers.

How does Airy Matte stay put without feeling dry?

Airy Matte combines a film-forming formula with emollients. Its ingredient list includes trimethylsiloxysilicate, a film former used for transfer resistance, alongside avocado and apricot kernel oils for a softer feel. Apply a thin, even layer and let it set before pressing your lips together. Wear and comfort can vary.

See the formula and application ↗
Will my lipstick last through coffee and meals?

It depends on the finish and what you’re eating. Airy Matte is designed for transfer-resistant wear once set, but oily meals, rubbing and very thick layers can affect it. Glosses and balms behave differently and may need more frequent touch-ups. For a wear-time claim, look at the testing for that exact product—not a result from another lipstick.

Explore product-specific testing ↗
What does “supports the skin barrier” actually mean?

Your skin barrier helps keep moisture in. We look for changes in water loss through the skin, alongside hydration measurements. Soak In’s published certificate reports a 7.57% improvement in skin water-barrier function 24 hours after application. That is a measured result for this formula under study conditions, not a promise to treat a skin condition.

Read the Soak In certificate ↗
What makes Kiro “good for you”?

For us, it means care considered alongside colour and performance: vegan formulas, clearly listed ingredients and product-specific testing. Airy Matte contains caring oils; Soak In brings together hydration ingredients and ectoin. The full formula matters. “Good for you” does not mean every product will suit every person—check the ingredient list, including fragrance where present.

What goes in, and what stays out ↗
Can one skincare product do several jobs without feeling heavy?

That is a formulation challenge, not just an ingredient count. While developing Soak In, early versions felt too viscous or absorbed too quickly. Our lab notes describe refining the balance of polyglutamic acid and hyaluronic acid for a lightweight texture with lasting hydration. Own The Day brings moisturising and SPF into one step; each formula has its own purpose and directions.

Read the field note from the lab ↗
Why might a shade look different on my lips?

Your natural lip pigment, skin undertone, the number of layers and the light all affect how a colour appears. Screen settings add another variable. Use the shade dots to explore, then look at the on-lip photography on the product page—ideally on a complexion close to yours. A swatch is a starting point, not a promise of an identical result.

See shades on different skin tones ↗
Why four lip colours in one Quad—and three eye products in one stack?

Because changing your look should not require carrying your whole dressing table. The Four Play Quad keeps four shades together. The Eye Stack brings shadow, liner and mascara into one compact format. Pink Opal pairs blush with a highlighter core, and Just Rollin’ builds the roller into the primer tube. Less to pack. More room to play.

Explore the design decisions ↗
What does “clinically tested” mean at Kiro?

A named formula is evaluated under a defined study protocol. Instruments can measure hydration or water loss; expert assessments and consumer questionnaires answer different questions. Velvet Soufflé’s published Mascot Spincontrol certificate records a study on 36 women, supervised by a dermatologist and principal investigator. We show the product, result and timing together, with the source certificate. That result does not automatically apply to the rest of the range.

Open the Proof Ledger ↗
Watch original on Instagram ↗
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