FIRST IN INDIA
India’s first make up range with 99% naturally derived ingredients. These are going to be your Smart Staples as they are safe for everyday wear, high in performance & packed with the goodness of skincare ingredients.
Infused with natural lash care ingredients that nourish and strengthen lashes
Ophthalmologically tested to ensure that it is safe and gentle for your eyes
Natural Skin care ingredients that give you the freedom to put make up without any guilt or fear of acne breakouts.
Airbrush matte finish with skin softening ingredients that takes away all the dryness and cakey-ness to let your skin breathe.
FORMULATED WITH GLOBAL EXPERTS
To hold true to our promise of offering you real clean beauty, we pored over studies and data with global experts on beauty and skin care to get to the root of what it really means to be clean and natural.