Own The Day Brightening Moisturiser
Own The DayBrightening Moisturiser
Your Skin's Complete Morning Reset.
Your morning routine shouldn't need five different steps to work. Own The Day combines sun protection, hydration and brightening in one formula. Modern UV filters and Niacinamide brighten and replenish skin. Its water-gel texture melts effortlessly into skin, leaving a fresh, lightweight finish with no white cast. The result is skin that feels comfortably hydrated and looks fresh, healthy and radiant. It absorbs like a moisturiser, wears like a second skin and leaves no white cast.
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Your morning routine shouldn't need five different steps to work. Own The Day combines sun protection, hydration and brightening in one formula. Modern UV filters and Niacinamide brighten and replenish skin. Its water-gel texture melts effortlessly into skin, leaving a fresh, lightweight finish with no white cast. The result is skin that feels comfortably hydrated and looks fresh, healthy and radiant. It absorbs like a moisturiser, wears like a second skin and leaves no white cast.
Every Promise, Measured.
Every benefit tested. lab and consumer validation on Indian skin.
*In-vitro testing on skin cells under controlled laboratory conditions.
** Tested on 30 Indian women. Individual results may vary.
***Tested using Glossymeter on 30 Indian women. Individual results may vary.
We wanted one step that hydrates, protects and brings radiance to skin.Our first formula came close, but contained OMC, which is systemically absorbed—so we reformulated with BEMT, a newer FDA-approved UV filter, alongside Uvinul and EHT for better stability and comfort. The result is a light gel-cream that hydrates, protects and stays comfortable all day with zero white cast.
What's In It. Why It Matters.
ECTOIN
Protects against heat, pollution and stress while strengthening barrier resilience and comfort.
CENTELLA
Soothes skin and maintains lasting comfort. Your skin feels calm and rested.
ELECTROLYTES
'Water magnets' that pull moisture into skin for plump hydration and lasting balance.
How To Use
Suitable for all skin types
Apply evenly and generously to the face and neck as the final step of your morning skincare routine. Allow it to settle before applying makeup.
What's Not In It, Why We Won't Touch It
Formulated without Oxybenzone, Octinoxate & Octocrylene. Three commonly used chemical UV filters found in sunscreens, left out of our formula.
Made without parabens. Parabens are preservatives used to prevent products from spoiling and extend their shelf life.
Formulated without mineral, a petroleum-derived ingredient commonly used to soften and create a protective layer on the skin.
"What I liked about Kiro was that it didn't feel like I had to keep adding products to get those basics covered.The formulas are straightforward, the textures are great, and nothing felt like another unnecessary step."
Purified Water, Diethylamino Hydroxybenzoyl Hexyl Benzoate, C12-15 Alkyl Benzoate (and) Propanediol (and) Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (and) Ethylhexyl Triazone (and) Phospholipids (and) Phenoxyethanol (and) Hydroxyacetophenone, Aloe Barbadensis Leaf Extract Ferment Filtrate, Polysilicone-11, Glycerin, Biosaccharide Gum-4, Butylene Glycol (and) Pentylene Glycol (and) Hydroxyphenyl Propamidobenzoic Acid, Centella Asiatica Leaf Extract, Sodium Acrylates Copolymer, Niacinamide, Ethylhexyl Olivate, Cetyl Dimethicone, Polyglyceryl-4 Oleate, Phenoxyethanol (and) Triethylene Glycol, Betaine (and) Sodium PCA (and) Sodium Lactate (and) PCA (and) Serine (and) Alanine (and) Glycine (and) Glutamic Acid (and) Lysine HCl (and) Threonine (and) Arginine (and) Proline, Allantoin, Caprylic/Capric Triglyceride (and) Hydroxymethoxyphenyl Decanone, Dipotassium Glycyrrhizate, Ectoin, Water (and) Pentylene Glycol (and) Glycerin (and) Fructose (and) Urea (and) Citric Acid (and) Sodium Hydroxide (and) Maltose (and) Sodium PCA (and) Sodium Chloride (and) Sodium Lactate (and) Trehalose (and) Allantoin (and) Sodium Hyaluronate (and) Glucose, Dimethicone, Trisodium Ethylenediamine Disuccinate, Fragrance
Actives
Encapsulated modern UV filters i.e., BEMT (Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine), EHT (Ethylhexyl Triazone), and UVINUL (Diethylamino Hydroxybenzoyl Hexyl Benzoate) Soothing actives (2 types), Centella Asiatica extract from Korea, Aloe Vera Bioferment 3%, Amino acids, 1% pentavitin (electrolytes), Hydroviton, 0.2% Ectoin, 1% Niacinamide, low molecular weight Hyaluronic Acid, Hydroviton with silicon
Net Quantity - 50 g
Country of Origin: India
Batch No: 60401
Manufactured date: 07/2026
Use Before: 06/2028
Manufactured By:
Dermat India 696
Pace City-I, Sec-37, Gurugram, Haryana 122004 Mfg. Lic. No: M370-COS-(H)
Marketed By:
Svah Cosmetics Private Limited. 312 Raheja Chambers, Free Press Journal Marg, Nariman Point, Mumbai, Maharashtra - 400021
Yes. Kiro Own The Day provides 100H hydration and delivers a +93.91% increase in skin hydration instantly. The 100H hydration claim was tested in vitro with an AQP3 boost, while the +93.91% increase in skin hydration was measured using a Corneometer and sustained for up to 8 hours.
Yes. 97% of testers agreed that Own The Day has a lightweight, non-greasy, non-sticky texture. The texture claim was tested on 30 Indian women.
Yes. Kiro Own The Day delivers a +19.67% increase in skin radiance instantly, measured using a Glossymeter, with the improvement sustained.
Yes. 91% of testers agreed that Own The Day brightens dull, tired-looking skin for an overall brighter complexion. The claim was tested on 30 Indian women.
Yes. Kiro Own The Day provides broad-spectrum SPF 50 PA++++ protection with zero white cast, using modern, encapsulated UV filters. The SPF 50 PA++++ claim was validated through UV protection testing.
Yes. Kiro Own The Day showed a −15.31% reduction in TEWL, indicating barrier support, measured using a Tewameter. Ectoin is included as a barrier-building ingredient to help protect skin against environmental stress. For everyday Indian city life, where skin is exposed to environmental stress throughout the day, this helps keep skin feeling comfortable, hydrated and supported rather than dry or tight.
Ectoin is the barrier-building hero ingredient in Own The Day. It helps protect skin against environmental stress, making it particularly relevant for everyday city life and the environmental stress your skin encounters during the day. As part of the formula, it helps keep skin feeling comfortable and supported while maintaining hydration.
Electrolytes are the energising hero ingredient in Own The Day and help balance hydration. They are designed for skin that goes through the demands of everyday life, helping it feel hydrated, fresh and comfortable throughout the day.
Centella is the soothing hero ingredient in Own The Day and is included for skin comfort. It helps make the moisturiser suitable for everyday use, especially when your skin is dealing with the demands of city life, leaving it feeling comfortable and soothed.
Yes. Own The Day is designed to work under makeup or on its own. Its lightweight, non-greasy, non-sticky texture makes it easy to use as your morning moisturiser and SPF before makeup, without adding a heavy or sticky layer.
